New IVF Study Reveals Hypocrisy
IVF Industry Markets Babies, Blames Patients For Expecting One
3 min readJul 8, 2020
A curious thing happened at the European Society of Human Reproduction and Embryology (ESHRE) annual meeting this week. The organization issued a press release on a new study with a headline that essentially blamed IVF patients for coming into IVF clinics with out-sized expectations of success.